Scouting with AI
Designing an AI-powered platform and apps to scout sporting talent.
As the founding design team for AiScout (now ai.io), we collaborated with the founders and a team of AI specialist to reimagine sports scouting in the digital age. Our extensive user experience and product strategy expertise helped create an exceptional product, which laid the foundations on which the business won multiple awards and secured contracts with some of the largest clubs and sporting bodies in the world.
AiScout
Product Strategy
UX Design
UI Design
Overview
AiScout (now ai.io) pioneered the use of AI-powered biomechanics analysis and performance testing to revolutionise how clubs and sports organisations scouted the next generation of talent.
Our deep knowledge of user experience and working with complex requirements was critical in helping them realise the vision of an app-based experience for scouts, players, clubs and sports organisations.
Challenge
The primary challenge was creating a rich, engaging user experience for young sporting talent which incorporated complex video-based testing and analysis to be used by scouts and clubs.
The idea was to create an ecosystem of apps, dashboards and an AI engine which used computer vision to analyse performance metrics from video recorded tasks and trials.
Complex was an understatement.
Solution
Leveraging our expertise in user experience and interaction design, we took a multi-faceted approach to bring the solution to life:
Deep-dive feature analysis and product requirements
Architected the ecosystem of connected apps and services
Designed a modular UX/UI for use across connected apps
Designed a central reporting dashboard for use by clubs
Designed complex video-based trials process and data feedback
Created high-fidelity prototypes for user testing and early sales
Results
The focus on professional UX/UI design and user-centred approach delivered exceptional results:
Raised millions to take concept international
Secured contracts with major clubs and sports organisations
Identified and helped sign multiple unknown players to pro clubs
Created the foundations for continued innovation
Proved the vital role of design in AI powered apps
