Arbolus Canopy
Creating a scalable insights tool with integrated AI which redefined an industry.
Working closely with the Arbolus team as we evolved the core platform, we applied our deep knowledge of product strategy and scale-up innovation to create a tool which would redefine the company and accelerate their growth towards a $15m Series A – and becoming a top 100 fastest growing company in the UK and Ireland.
Arbolus
Product Strategy
UX Design
UI Design
Overview
Arbolus had already achieved success in disrupting the $2b expert network industry but faced a challenge with how to scale their proposition beyond standard call-based insights gathering.
Our expertise in product strategy and scale-up innovation were instrumental in conceiving an industry-redefining tool which would become known as ArbolusCanopy.
An automated insights gathering and analysis tool which would enable companies to create surveys, get video responses from top experts, transcribe and analyse insights 4x faster than before.
Challenge
The primary challenge was to create an intuitive survey builder which companies could use themselves to gather insights and easily analyse the responses to create meaningful reports.
Solution
Leveraging our expertise in product design, we drew on industry best practices and a prototyping methodology:
Designed a survey builder tool
Designed a video response tool
Designed an AI-powered transcription and insights gather tool
Prototyped initial concepts to test and learn
Iterated over multiple production versions based on user feedback
Results
The focus on scale-up innovation with smart product design and adapting to user feedback delivered game-changing results:
Successful ran hundreds of ‘Canopies’ to prove PMF
Achieved a ‘time to insights’ 4x faster than traditional calls
Arbolus went on to raise a $15m Series A
