WE HELP FOUNDERS & COMPANIES

Design and build successful digital businesses

Sidenav helps companies turn complexity into standout digital products and services. From idea to scale – we’ve got you covered.

View our work

Book a call

Trusted by

WE HELP FOUNDERS & COMPANIES

Design and build successful digital businesses

Sidenav helps companies turn complexity into standout digital products and services. From idea to scale – we’ve got you covered.

View our work

Book a call

Trusted by

HEY THERE.

I'm Reuben,
Founder of Sidenav.

I've spent 20 years bridging the gap between strategy, design, engineering, and marketing.

I'm passionate about crafting the digital layers between a business and its customers – merging exceptional user experience with innovative ideas and technology.

I established Sidenav to help companies do just that.

We’ve helped companies in complex industries like B2B, SaaS, Finance, AI and e-Commerce go from zero-to-one, scale up, pivot, redesign, and transform.

Our no BS approach to creating standout digital products has led to many clients achieving 7-9 figure valuations, winning awards, and gaining international status.

So if you’re looking for a partner to help you realise your vision – and challenge you along the way – let's talk.

View our work

View work

Book a call

OUR DIFFERENTIATORS

Why partner with us.

Long term thinkers.

We sweat the details and design for the future of your business. Thinking long-term and planning for scale.

Long term thinkers.

We sweat the details and design for the future of your business. Thinking long-term and planning for scale.

Long term thinkers.

We sweat the details and design for the future of your business. Thinking long-term and planning for scale.

UX first.

We prioritise user experience and efficient interface design – balancing usability and craft.

UX first.

We prioritise user experience and efficient user interface design – balancing usability and craft.

UX first.

We prioritise user experience and efficient interface design – balancing usability and craft.

Industry expertise.

We have deep knowledge from 20+ years of creating and delivering digital products and services.

Industry expertise.

We have deep knowledge from 20+ years of creating and delivering digital products and services.

Industry expertise.

We have deep knowledge from 20+ years of creating and delivering digital products and services.

Engineer friendly.

We prefer to design with engineers, not against them – and we’re adept at working with complex tech.

Engineer friendly.

We prefer to design with engineers, not against them – and we’re adept at working with complex tech.

Taste makers.

We challenge the status quo and design solutions to be recognisable – while keeping things simple.

Taste makers.

We challenge the status quo and design solutions to be recognisable – while keeping things simple.

Taste makers.

We challenge the status quo and design solutions to be recognisable – while keeping things simple.

Ideas people.

We are genuinely passionate about exploring new ideas and getting the best out of them.

Ideas people.

We’re genuinely passionate about exploring new ideas and getting the best out of them.

Ideas people.

We are genuinely passionate about exploring new ideas and getting the best out of them.

SERVICES

What we do.

Web / Mobile Apps

Websites

Concepts

Audits

MVPs

UI Design

UX Design

UX Research

UX Consulting

Product Strategy

Product Engineering

SERVICES

What we do.

Web / Mobile Apps

Websites

Concepts

Audits

MVPs

UI Design

UX Design

UX Research

Product Strategy

Product Engineering

SERVICES

What we do.

Web / Mobile Apps

Websites

Concepts

Audits

MVPs

UI Design

UX Design

UX Research

Product Strategy

Product Engineering

CASE STUDIES

Crafting innovation.

Arbolus

Creating a suite of connected platforms and apps for an expert network B2B SaaS.

View case study

AiScout

Designing an AI-powered platform and apps to scout sporting talent.

View case study

Arbolus

Creating a scalable insights tool with integrated AI which redefined an industry.

View case study

CPFC

Transforming the digital ecosystem of a premier league football club.

View case study

Currencies Direct

Transforming the marketing websites of a leading international forex company.

View case study

Veygo

Simplifying the digital proposition and customer journeys for a niche insurance brand.

View case study

Snugs

Creating an AI-powered custom fitting app for a specialist hearing protection company.

View case study

Firefly BI

Designing a next-generation insights GPT for an niche business intelligence company.

View case study

TESTIMONIALS

Trusted by leaders.

Will Leeming
Co-founder, Arbolus
Reuben played a critical role in defining the product, its design, and the overall user experience we aimed to deliver – helping us navigate the complexities of turning a vision into a functional product.

I consider Reuben not just an essential part of our early success but also a trusted business partner whose advice I deeply value.
Geoff Gower
Co-founder, Favour The Brave
Designing a great looking website is one thing, creating successful digital products is another. It takes an understanding of market and business strategy, an appreciation of ergonomics and a flair for design.

Finding all three is difficult, finding all three in one person (who isn’t insufferable) is a miracle. But, they do exist and they are called Reuben.
Phil Alexander
Former CEO, Crystal Palace F.C.
Reuben played a huge role in the digital transformation of the Club. He helped guide us to a digital infrastructure fit for purpose.

I cannot recommend Reuben highly enough in terms of his technical knowledge, his ability to understand our brief and to negotiate with vendors on our behalf.
Paul
Founder, Snugs
Reuben helped us realise our vision of creating an A.I. custom fitting app as an alternative to professional ear impressions.

First presented as a concept at CES and finally built and integrated with our e-commerce store for the direct consumer market. It's been a game-changer in the hearing protection industry.
Liz Peck
Head of Brand & Strategy, Veygo
Reuben was appointed to help craft a more simple and clear front end customer experience (CX), simultaneously optimising the positioning of our multiple customer propositions, to enhance both customer understanding and conversion. He is calm, knowledgeable and a trusted pair of hands, and his final recommendations exceeded expectations.
Alex Castle
Head of Web & SEO, Redpin Group
Reuben was an enormous factor in the successful launch of the new Currencies Direct and Redpin websites.

The project had been stalled for months before Reuben’s involvement, but he came in and drove the project to completion - covering all aspects of the site design and build - alongside our in-house team.

Will Leeming
Co-founder, Arbolus
Reuben played a critical role in defining the product, its design, and the overall user experience we aimed to deliver – helping us navigate the complexities of turning a vision into a functional product.

I consider Reuben not just an essential part of our early success but also a trusted business partner whose advice I deeply value.
Geoff Gower
Co-founder, Favour The Brave
Designing a great looking website is one thing, creating successful digital products is another. It takes an understanding of market and business strategy, an appreciation of ergonomics and a flair for design.

Finding all three is difficult, finding all three in one person (who isn’t insufferable) is a miracle. But, they do exist and they are called Reuben.
Phil Alexander
Former CEO, Crystal Palace F.C.
Reuben played a huge role in the digital transformation of the Club. He helped guide us to a digital infrastructure fit for purpose.

I cannot recommend Reuben highly enough in terms of his technical knowledge, his ability to understand our brief and to negotiate with vendors on our behalf.
Paul
Founder, Snugs
Reuben helped us realise our vision of creating an A.I. custom fitting app as an alternative to professional ear impressions.

First presented as a concept at CES and finally built and integrated with our e-commerce store for the direct consumer market. It's been a game-changer in the hearing protection industry.
Liz Peck
Head of Brand & Strategy, Veygo
Reuben was appointed to help craft a more simple and clear front end customer experience (CX), simultaneously optimising the positioning of our multiple customer propositions, to enhance both customer understanding and conversion. He is calm, knowledgeable and a trusted pair of hands, and his final recommendations exceeded expectations.
Alex Castle
Head of Web & SEO, Redpin Group
Reuben was an enormous factor in the successful launch of the new Currencies Direct and Redpin websites.

The project had been stalled for months before Reuben’s involvement, but he came in and drove the project to completion - covering all aspects of the site design and build - alongside our in-house team.

Will Leeming
Co-founder, Arbolus
Reuben played a critical role in defining the product, its design, and the overall user experience we aimed to deliver – helping us navigate the complexities of turning a vision into a functional product.

I consider Reuben not just an essential part of our early success but also a trusted business partner whose advice I deeply value.
Geoff Gower
Co-founder, Favour The Brave
Designing a great looking website is one thing, creating successful digital products is another. It takes an understanding of market and business strategy, an appreciation of ergonomics and a flair for design.

Finding all three is difficult, finding all three in one person (who isn’t insufferable) is a miracle. But, they do exist and they are called Reuben.
Phil Alexander
Former CEO, Crystal Palace F.C.
Reuben played a huge role in the digital transformation of the Club. He helped guide us to a digital infrastructure fit for purpose.

I cannot recommend Reuben highly enough in terms of his technical knowledge, his ability to understand our brief and to negotiate with vendors on our behalf.
Paul
Founder, Snugs
Reuben helped us realise our vision of creating an A.I. custom fitting app as an alternative to professional ear impressions.

First presented as a concept at CES and finally built and integrated with our e-commerce store for the direct consumer market. It's been a game-changer in the hearing protection industry.
Liz Peck
Head of Brand & Strategy, Veygo
Reuben was appointed to help craft a more simple and clear front end customer experience (CX), simultaneously optimising the positioning of our multiple customer propositions, to enhance both customer understanding and conversion. He is calm, knowledgeable and a trusted pair of hands, and his final recommendations exceeded expectations.
Alex Castle
Head of Web & SEO, Redpin Group
Reuben was an enormous factor in the successful launch of the new Currencies Direct and Redpin websites.

The project had been stalled for months before Reuben’s involvement, but he came in and drove the project to completion - covering all aspects of the site design and build - alongside our in-house team.